LinkedIn is a social networking site that specializes in targeting business to business ‘B2B,’ professionals, and trade persons, among others. LinkedIn differs from many other social networking sites in the following respect: For one to add an associate (friend) to their list, the associate must be known by the requester and vice-versa.
LinkedIn provides a free basic service to all. Other premium services are offered with a different fee structure depending on the service selected. Besides, the basic service allows the user to reach ‘Three Degrees of Separation’ whereas the payment services allow one to arrive at all ‘Six Degrees of Separation.’ To better understand the ‘Six Degrees of Separation,’ please visit my previous post (published on October 16, 2016) regarding the article titled: ‘Chain-Links’ written by Frigyes Karinthy in 1929.
As with many other social media sites, LinkedIn also has many practical applications. First and foremost, the LinkedIn site can be used for the collection of competitive and business intelligence. Other uses of this networking site are, but not limited to, networking, business development, and marketing. These applications that I mentioned will be utilized in the coming months as I create and then build a web publishing business.
I would suggest the following after one establishes a LinkedIn account: (1) Create a concisely written (both in grammar and content) profile page with a professional looking profile and background photos; (2) slowly develop important links associated with your profession, and (3) establish a reputation by writing both posts and comments in your best professional capability. Other interesting applications are to engage in working from online to real-life conversations, optimize your profile page for search engines, and showcase examples of your work.
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